Your Book Will Be Judged By Its Cover!
Once your edited manuscript is completed, your book cover is extremely important for your PR campaign and for sales...Read More
Sorry, there's no real "overnight success."
Overnight success is a myth...If you read the stories of successful authors, you would learn that it usually took up to 10 years for their first success.Read More
What is your Unique Selling Point (USP)?
Everyone in business needs a "Unique Selling Point"(USP). Whether you are selling a product (book, artwork, candles), providing a service (PR, photography, writing) or want to attract attendees to your event (conference, festival, workshop). What's yours?Read More
When is the best time to release a self-published book?
One of the more frequent questions I'm asked is when is a good time of year to do a new book release for my self-published book. My answer is...Read More
5 Tips for Choosing the Best Domain Name
What's more important than the design of a new website? As someone said, words have meaning and names have power. This is becoming more and more important in the age of internet marketing and branding development.Read More
Local Media Coverage is Important
Local Media Coverage is still very important! Learn why.Read More
Should small businesses hire a publicist?
I frequently get asked by small businesses if they should hire a publicist. Here's some info to help you decide...Read More
Build a winning website!
Your website is your online business card...is it doing what it's supposed to do?Read More
Why Women Dominate PR
That women are so prevalent in the public relations business should be news to no one (especially frequent visitors to this site).Read More