Saturday, March 24, 2018, 1 p.m. to 3 p.m.

Get Your Author PR Toolkit Right ($65)

The Writer's Center ( Hill Center at the Old Naval Hospital)
921 Pennsylvania Ave. SE, Washington, D.C.

You wrote your book! Now what? Everyone needs effective PR tools to help sell their products, including authors. PR Consultant Cherrie Woods will help authors review their PR tools including headshots, professional bios, book synopses, websites, book covers, and social media channels. Attendees are encouraged to bring a copy of their books.

Register here! / Limited capacity 

Wednesday, May 9, 2018, 6 to 7:30 p.m.

Promote Your Own Book 1 (Free admission)

Enoch Pratt Free Library (Pennsylvania Ave. Branch)
1532 W. North Avenue, Baltimore, MD 21217

Authors will learn general information about the book world as well as how to do their own PR and/or learn what to expect from a publicist, should they be able to afford one. This workshop will also answer some of the key questions authors want to know about PR…including, how do I choose the right book cover? What type of online presence do I need to have? Where can I sell my books? (60 mins.)

Friday, September 14, 2018, 1 p.m. to 2:30 p.m.

Promote Your Own Book  

Part of Black Authors and Readers Literary Weekend Conference (Sept. 14-15) 
Harborside Hotel - 6400 Oxon Hill Rd., Oxon Hill, MD 24075

Cherrie Woods, known as the “PR Guru” for independent authors, will kick off the conference on Friday afternoon at 1 pm with her 90-minute workshop "Promote Your Own Book." This workshop is for writers/authors at all stages in the writing process. She will share tips on how to make your book stand out in the crowd, including… how to choose the right book cover, the elements of a strong Author PR Toolkit, what type of online presence you need to have, and how your book genre helps you focus your PR campaign.  For info about the conference go here.

Harborside is a very popular hotel located near National Harbor, MGM Grand, and Tanger outlets, so please make your reservations TODAY at (301) 749-9400. 


Book A Workshop

Promoting Your Own Book I (For Writers/Authors at All Stages in the Writing Process)

With over 750,000 books being published each year in the U.S. and over half of them by self-published authors, how does an author stand outabovethe rest? This workshop teaches authors how to choose the right book cover, develop a strong "Author PR Toolkit" (headshot, bio, book synopsis, and website), how to choose the right book cover? What type of online presence authors need to have and where to sell their books. (90 mins.)

Promoting Your Own Book II (For Authors with a Published Book)

Attend this workshop to learn public relations strategies to increase your book sales. Topics include: how to get local media coverage, where to look for reading opportunities, how to develop/strengthen your brand and how to develop a strong author platform. (Workshop will include a five-minute book cover assessment). Attendees are encouraged to bring a printed copy of their book. (3 hrs.)

PR for Creatives

Creative entrepreneurship is the practice of setting up a business – or setting yourself up as self-employed in one of the creative industries. Essentially, creative entrepreneurs are investors in talent – their own or other people’s. - Wikipedia

This 3-hour workshop is designed to give creative entrepreneurs insight into the world of public relations (PR). The workshop will focus on empowering attendees to build businesses that are balanced, productive and sustainable utilizing best PR practices.

Marketing and Public Relations (PR) on a Dime for Visual Artists

This workshop will give visual artists insight into the world of marketing and public relations to help them learn about the general art-buying public, discuss their plans for their art, learn how to create a brand and how to get their art “scene.” (2 hrs.)

(Workshops’ costs vary depending on the number of attendees, location and length of workshop)


Book A Workshop 



"This is the first time we’ve had Cherrie Woods present at our library and I look forward to having her bring her energy and expertise back again for more workshops on helping writers get their works known to the reading public."

– Enoch Pratt Free Library, Central Branch

"Cherrie Woods gave us lots of useful tips & tricks for navigating the self-publishing world. Her speaking style was engaging and her presentation software was easy to read and fun to follow"

– 2015 DC Author Festival Chair, Washington, DC

"Cherrie Woods’ workshop for authors was on point and incredibly insightful! It was jam packed with great ideas writers can use immediately. Based on our attendees’ evaluations, her workshop was one of the very best they had ever attended!"

– Black Writers Guild of Maryland