Blog

Sorry, there's no real "overnight success."

Overnight success is a myth...If you read the stories of successful authors, you would learn that it usually took up to 10 years for their first success.

What Self-Published Authors Need to Know about Retail Bookstore Signings

More retail bookstores are including self-published authors in their individual and group book signing events. However authors need to know what steps to take to ensure they are included in these opportunities.

What is your Unique Selling Point (UPS) / Hook?

Everyone in business needs a "Unique Selling Point"(USP)/Hook. Whether you are selling a product (book, artwork, candles), providing a service (PR, photography, writing) or want to attract attendees to your event (conference, festival, workshop). What's yours?

Do authors need a book publicist?

A question I often get asked is, what does a book publicist do? That question is answered in this month's blog.

When is the best time to release a self-published book?

One of the more frequent questions I'm asked is when is a good time of year to do a new book release for my self-published book. My answer is...

5 Tips for Choosing the Best Domain Name

What's more important than the design of a new website? As someone said, words have meaning and names have power. This is becoming more and more important in the age of internet marketing and branding development.

Local Media Coverage is Important

Local Media Coverage is still very important! Learn why.

Should small businesses hire a publicist?

I frequently get asked by small businesses if they should hire a publicist. Here's some info to help you decide...

Build a winning website!

Your website is your online business card...is it doing what it's supposed to do?

Why Women Dominate PR

That women are so prevalent in the public relations business should be news to no one (especially frequent visitors to this site).

5 Mistakes to Avoid on Social Media

Social Media has replaced a personal journal for some, not a wise decision. One never knows who is reading those posts or viewing your pictures.