Jennifer Matthews, Author

December 2011 to May 2012

Objective

Money Management author, Jennifer Matthews wanted media exposure and book reading/signing opportunities in the City of Baltimore for her book, “12 Ways to Put Money in Your Pocket Without a Part-Time Job, the Skinny Book That Makes Your Wallet Fat.”

Approach

Woods’ first action was to work with a graphic designer to redesign Matthews’ book cover. The goal was to design a professional, eye-catching cover that both illustrated the name of the book and complemented the new PR campaign. Woods also developed a targeted media campaign and submitted proposals to venues for book readings.

Results

Media Coverage                                                                                          

Broadcast

  • WBAL-TV (NBC Affiliate) - Live interview (showed book cover)
  • WEAA-FM Radio (Morgan State University Public Radio Station) – Live interview on Wealthy Lifestyles Show

Print Media

  • Baltimore Times -Full page article (showed book cover)
  • Urban Suburban magazine (Philadelphia)-“We Love to Read” Section (showed book cover)

Online Media

Baltimore Times Online - Full Page article (showed book cover)

Events Booked

  • Reginald F. Lewis Museum - Author Reading and Booksigning (book cover featured in members’ magazine, on website, on event flyer)
  • Enoch Pratt Library - Author Reading and Book Signing (book cover featured on flyer and website)

Overall

Woods successfully submitted “12 Ways” as a new book to the Baltimore City Enoch Pratt Free Library system and assisted with book sales.

"Ms. Woods got me a tremendous amount of PR and exposure in a short period of time. She was great to work with! I appreciated her  ideas, energy, and professionalism. I highly recommend her and her company and look forward to working with her again."  - Jennifer Matthews, Author, 12 Ways to Put Money in Your Pocket Without a Part-time Job